Wichita businesses utilize Twitter for free marketing and customer connections - Wichita Business Journal:

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Residents of 250 Douglazs Place, the residential portion of the Garvey were meeting up at the pool or at the penthousd lounge to mingle seemingly withoutr any advancednotice — no flyers on the no mass e-mails, no chain of phone Weber, the Garvey Center general manager, askedx a tenant how all of this was happening. . Webef went to the Twitter Web site and starte d hisown page, makintg him a member of a socia l networking scene that includes hundreds of Wichitz businesses, business leaders, news outlets, including the , and everydayt Joes. “I believe social networking is a mediujm that is something we need to embrac e withinthe workplace,” Weber says.
Twitter gives useras a text box to enter messagesof 140-characters or less called Tweets. The messages can be personak — Weber posted last month he was watching the NCAA Nationalp Championshipgame — or Those who elect to “follow,” or read his can stay up on Weber’z thoughts, business ventures or what’s going on in the Garveyh Center throughout the day. “Fromm a business standpoint, our apartments have a very stronygcommunity alliance,” he says. “You’ll see several of them on Twitter.” advised during its rebranding effortsz to start its Twitter page sooner than later.
“What socialp networking does is allows you to communicatse directly with those customers that are importantgto you. They can find you, and you can find It’s a chance to communicatw personal, meaningful information,” says Lathi De Silva, communications manager at SHS. “That’sd when Twitter became an important mediaz forGo Wichita, because we knew we couls help them find people who could help them promote It sort of spreadx the marketing burden.
” Go the former Greater Wichita Convention and Visitor s Bureau, wants to reach out to people who mightg be talking about going to Wichits on other people’s Twitter pages, says Ken director of communications and marketing. “We want to followa those kindsof conversations, so that we can add to that he says. Ryan president and CEO of the R says he’s not so much interested in business but the people making it “People want to do business with people that they like and are interested in,” Cole says.
“Ij think this is insight to seeing a littlse more of the humanistic side of our busines associates and clients in the Steve and Stephanie ownersof , use the restaurant’s Twitter page to interact with customers. Stephanie invited followers toa Mother’s Day brunch and tellws them about daily specials at the When she wanted help buildinbg a new Eaton Web site, she asked followeras if they knew of anyone. She got 300 “It works fantastic for me,” she “It gets me to know my customer better and find a new customer It allows me to promote my restauranr andmy menu.
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