Genesee Beer to make comeback - South Florida Business Journal:

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The renewed effort will include merginb the sales and marketing teams from Labatrt USAand Genesee, once a recognized beer in Westerh New York. The company said it has beguj $6 million in upgrades and will investanotherd $4 million in 2010. “Positive changes are brewing,” said Rich the new CEO of NorthAmerican Breweries. “We’ree reviewing every aspect of our businesw to strengthenthe brewery’s NAB said it will upgrade breweru equipment, make necessary repairs and add boilere controls and steam economizers that reduce energy consumption.
The changes are expectec to bring annual operating savings of morethan $1 In addition to Genesee, the brewerh produces Seagram’s Escapes, as well as Dundee Ales and Lagerds family of craft brands, which includes the Original Honey Browmn Lager. The Rochester company distributeasseveral imports, including Imperial from Costa Rica, Steinlager from New Toohey’s New from Australia and Thwaites from the U.K.