Study: African immigrants 'largely untapped' market - Minneapolis / St. Paul Business Journal:

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“Marketers have an opportunity to deliverf culturally appropriate products tothis sub-segment, such as in the food and beverag category,” according to a statement by the , which releasecd the study this The study found that African immigrants tend to shop arouncd for the right product at the righf price, with many shopping at traditional supermarketd and discount stores. Africanb groceries and other specialty retailers alsowere popular. Most Africanh immigrants have their own checking and savings accounts andabout two-thirds have credit according to the findings. Most have cell phones and many use the Internetand e-mail.
The results were collected from multiple focuws groupsin Minneapolis, New York and Los as well as surveys of 393 African immigrantz in Minnesota, California, New York and D.C. The study — which cost about $75,0009 — was conducted by Los Angeles-based multicultural research firm , in conjunctiobn with the African Chamberof Commerce, Dr. Bruce Corrie of in St. the Minneapolis Foundation andin St. Paul. The African Chamberr of Commerce is basedin Washington, but has a chapter in Minneapolis.