Independence Blue Cross says get healthy, get a gift card - Philadelphia Business Journal:

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The Healthy Lifestyles Rewards programawardsa “healthpoints” for registering, completint an online personal health profile, exercising, visiting doctors, getting preventive screenings, taking a smoke-free pledge, and talkinb with a health coach. As members earn they can redeem them in the form of gift cards for upto $200 per year from hundredws of stores, restaurants and otherd retailers. IBC of Philadelphia said Wednesday the program is in its initial launch phase and is now being tested at IBC and threde other large employer groupsin Philadelphia: , and (NASDAQ:TSTY). The prograkm will be available to all customer groupz beginningJuly 1.
Esthed Nash, senior medical directodr for Independence, said, “People respond to rewards consider the success of credit cardz that offer points for loyaltyt to airlinesor hotels. Our program encouragexs members to earn points for behavior that helpx them get or stay healthy and live longer and moreenjoyablew lives.” The company said, “In a recent study sponsored by Independence, nearly 85 percent of surveyed employers said the best way to contro l health care costs is for peoples to take better care of themselves.
” Independencew Blue Cross is the region’s largest health