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, a pricing strategy consultingfirm here, has founds its niche by helping pharmaceuticalp and biotechnology companies determine the appropriatwe amount to charge for a capsule, injection or any other type of therapeuticx product. That, in helps drive patient access fortheir products. “Whejn you think about the drug-development process,” said Steve partner and presidentof PriceSpective, “historically, drug companiess have developed products with the end goal of gettingh [Food and Drug Administration] approvak and getting their product into the But over time they have realized the real goal is clinicak success and getting access to patients.
” That’s wherew pricing plays a key role.
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