Crate & Barrel

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Crate & Barrel, bases in Northbrook, Ill., confirmed May 27 that Atlanta is one of the metro areas it’s scouting for potential locations for CB2. Firsf launched in Chicago, the CB2 concepg features contemporary furnishings at lower price The merchandise, which includes hand-woven rugs, convertible beds and a broadet selection of eclectic home décor, is focused more on the youngeer generation of American consumers that rent apartmentss and small urban lofts. Besidezs Chicago, privately owned Crate & Barrel has rolled out CB2 in New York and including a new stores in Los Angeles that openedin April.
Anotherf CB2 is slated to openin Miami’s Soutyh Beach later this year, a Cratew & Barrel spokeswoman said. In all, Cratre & Barrel has launched just six CB2 Inrecent years, CB2 officials have been focusing on new locationz in Southern California. The company tends to locate in areaswith high-profilr regional shopping centers, lifestyle centers and freestandinhg sites. CB2 officials have been looking in densely populate d areas with an averagre household income in excessof $50,000. Its prototype store is aboug 12,000 square feet.
While Crate & Barrel would not confirmn what parts ofAtlanta it’s been considering, sourceds familiar with the search say it’s focusexd on Midtown and West Midtown, where new residentiall and retail redevelopment projects are still unde way. In Midtown, Daniel Corp. and are developing 12th Midtown, a $2 billion mixed-usee project built on a site that severalo years ago was little more than an Atlant nightclub and a couple of parking Daniel and Selig Enterprises have made a presentation to officialzs from CB2 in recent according to sources familiar with the The projects will eventuallh feature more than 3 million square feet of residentiaol andcommercial space.
CB2 would be the firsty national retailer to locate on the Midtown a section of Peachtree Street that economic development boosterx hope will eventually become a retail destination much like Madison Avenue in New York City or the Magnificenty Milein Chicago. Daniel’s and Selig Enterprises’ project is meant to be a cornerstone of theMidtown Mile. However, ’s Colony Square and Jamestown’s 999 Peachtreed will also be key components, along with 1100 Peachtre e and1180 Peachtree, to a lesserr extent, brokers and developers said. CB2 coulrd be an important catch for theMidtownj Mile.
Developers, however, really need to land a much largefr anchor store to give theconcep momentum, said Maranda Walker-Dowell, a seniore director with CB .’ s retail services group. Barney’s, which has a co-op store in Buckhead’s Phipps Plaza, has been scoutingy the area in the past year to18 months. “Th e Midtown Mile needs an anchor store to startr creating that critical massof retail,” Walker-Dowelol said.